Channel partners are a conduit for acquiring knowledge about end-users needs and preferences.  A local W.A. channel manager can collect, collate and process this data to the Technology supplier.

Person to person contact rather than constant electronic contact - partners like to buy from local W.A. people.  Channel partners also like to see their channel manager when THEY have requirements, or just to be kept up-to-date.

Face to face communications with local channel partners - an important determinant of relationship trust and commitment.   

Providing "local time" availability of queries, both to the channel and to the supplier. 

Trusting partners are less likely to view altercations as dysfunctional and tend to be more tolerant of mistakes and indiscretions by their suppliers, if  partners have a constant line of local communication.       

Avoiding surprises by keeping both partners and suppliers regularly informed, by explaining the logic behind plans, programmes and activities by both parties.

Reduce interstate or overseas fly-in/fly-out unavailable time. Perth is the second most isolated city in the world and the most isolated in Australia.