Pump Up the Value- The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers now provide multiple response mechanisms — mail, phone, store, Internet — so that customers and prospects can make purchases via the channel of their choice.

June 2005

9:Decisions - She said yes, meant no, but thought maybe. He said no, meant no, but regretted his quick decision - Steve Parish Original Affirmation V1