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Attention to six principles can guide channel selection and development:
- Strategy integration
- Technology adoption and life-cycle management
- Solution complexity and regional mapping and tuning of the buying entity
- Direct support of corporate objectives
- Rebuilding of marketing/sales infrastructure
- Adoption of an organizational change-management process
With our proprietary Channel Strategies methodology, PRTM helps companies evaluate their current sales model and map the best course for sales now and two years into the future, working with a senior team from the client's company using two process workbooks, Investigation and Channel Rationalization and Impact Analysis. This process takes three to four months for most companies, with managers devoting about 10% of their time to the project.
PRTM's Quick Implementation Process for channel-strategy development is built on a proven change-management process called the Linear Responsibility model, developed for the creation and modification of the Polaris submarine. The model assumes that many people must work in parallel on a number of interrelated projects and that their joint efforts have dependencies. The process streamlines the management of exceptions and the dependencies between organizations, with fast implementation as the goal.
Just having a process to work with is a relief for most managers. It has taken PRTM 10 years and over 80 major strategy engagements with large and small companies to develop this process, for which we provide global support. We continue to develop new tools and approaches, but the base methodology is sound as a rock
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