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Channel Management

Books Catalogue

17 Books

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Definition: Books that provide ideas for improving channel revenue, building customer loyalty, and help vendors to market, sell and service their products to their distributors, dealers, rental organizations, and other direct channels.

Menia Guru
  1. Channel Champions by Steven Wheeler, Evan Hirsh - Publisher Jossey-Bass: September 1999 - ISBN: 0787950343 - 256 page hardcover - examines companies that have thrived in a channel based world and the secrets of their success - $23.10.

Channel Champions
  1. Channel Management (Express Exec) by Patrick Forsyth - Publisher Capstone: April 3, 2002 - ISBN: 1841121959 - 120 page paperback -  Basic information of managing distribution channels. $15.95.
Channel Management (Express Exec)
  1. Getting Partnering Right by Neil Rackham, Lawrence Friedman, Richard Ruff: 1 edition December 1, 1995 - ISBN: 0070517827 - 237 pages hardcover - intended to be of use to executives, sales executives, accounts and sales managers plus marketing and customer service professionals, this book provides a guide to supplier-customer relationships.  It examines ways of reforming selling strategies and developing more profitable ways to do business - Price $1.61.
Getting Partnering Right
  1. Go to Market Strategy by Lawrence G. Friedman - Publisher Butterworth-Heinemann: June30, 2002 - ISBN: 0750674601 - 312 pages hardcover - provides an excellent framework, supported by practical examples, which will help any executive develop a sound strategy - Price $21.09.

     

Go to Marketi Strategy
  1. Managing Channels of Distribution by Kenneth Rolnicki - Publisher American Management Association December 1, 1977 - ISBN: 0814403352 - 266 pages hardcover - Excellent detail about channel design and management and useful as a reference book even if you are already a Channel Master. $65.
Managing Channels of Distribution
  1. Marketing Channel Management: People, Products, Programs, and Markets
    Russell W. McCalley - Publisher: Greenwood Publishing Group, Incorporated: 1996 - ISBN: 0275954390 - hardcover -
    This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. - No new price but used copies available as out of print - Price $60.95.
Marketing Channel Management: People, Products, Programs and Markets
  1. Marketing Channel Management: Strategic Planning and Tactics
    by Kenneth G. Hardy - Publisher: Addison-Wesley: August 1, 1987 - ASIN: 0673182959 - 724 pages - No new price but used copies available as out of print.
No Image Available
  1. Marketing Channels by Bert Rosenbloom: 7 edition July 16, 2003 - ISBN: 0324186932 - 672 page hardcover - A textbook that provides a management focus and comprehensive management framework to the field of marketing channels, so as  to position marketing channels as a crucial part of marketing management - Price $145.95.
Marketing Channels
  1. Marketing Channels 6th Edition by Anne T. Coughlan, Erin Anderson, Louis W Stern - Publisher Prentice Hall Business Publishing: 6th edition January 3, 2001 -  ISBN: 0130127728 - 592 pages hardcover - Using examples taken from all over the world, this text shows academic students how to design, develop, and maintain effective relationships among marketing channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. - Price $120.62.

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Marketing Channels 6th Edition
  1. Marketing Channels: A Relationship Management Approach by Lou E Pelton, David Strutton, James R Lumpkin - Publisher: McGraw-Hill/Irwin: 2nd edition August 24, 2001 - ISDN: 0072895128 - 544 pages hardcover plus available in soft cover - Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. - Price $127.54.
Marketing Channels: A Relationship Management Approach
  1. Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by John DeVincentis - Publisher: McGraw-Hill: 1 edition January 15 1999 - ISBN: 0071342532 - 308 pages hardcover - Shows how the successful sales force breaks away from traditional thinking and transforms itself into a complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers - Price $16.97
Rethinking the Sales Force
  1. Revenue Rocket
    by John Addison (Paperback - May 2003) ISBN: 157785389X Publisher: Prostar Publications Inc-
    Revenue Rocket: New Strategies for Selling with Partners. Revenue Rocket unveils 15 strategies for market leadership, partner excellence, and sales leverage. With real-life success stories, executives, marketing, and sales professionals will learn how to inspire partners to achieve record sales. Compel partners to make you #1. Accelerate growth with each new product launch. Avoid 10 critical mistakes with partners. Improve partner relationships and reduce conflict. Solve customer problems by working with strategic allies.
Revenue Rocket
  1. Strategic Marketing Channel Management (McGraw-Hill Paperbacks)
     by Donald J. Bowersox, M. Bixby Cooper: January 1, 1992 - ASIN: 0070067570 - 488 pages - No new price but used copies available as out of print.
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  1. The Channel Advantage by Lawrence G. Friedman - Publisher: Butterworth-Heinemann: June 1, 1999 - ISBN: 0750640987 - 228 pages hardcover - How to construct a sales channel system that will yield world-class sales performance and durable competitive advantage - Price $26.37.
The Channel Advantage
  1. The Manager's Guide to Distribution Channels by Linda Gorchels, Edward J. Marien, Chuck West: 1 edition April 23, 2004 - ISBN: 0071428682 - 320 pages hardcover - provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships - Price $26.37.
Managers Guide to Distribution Channnels
  1. The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One) by Don Peppers, Martha Rogers, Bob Dorf - Publisher: Currency:1st ed edition January 5 1999 - ISBN: 038539369X - 406 pages paperback - One-to-one marketing, write the authors, is "based on the simple idea of treating different customers differently." The book begins by outlining four steps for implementing a one-to-one marketing program, then delves into a variety of subjects, from building the infrastructure necessary to supporting a one-to-one enterprise to evaluating and managing channel partners. This is a useful and practical how-to guide, full of checklists and ideas for getting any company on track with one-to-one marketing. --Harry C. Edwards. - Price $14.28.
One to One Fieldbook
  1. Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management. By V. Kasturi Rangan and Marie Bell. Harvard Business School Press - Publication date: June 8, 2006 - ISBN: 1591397669 - 289 pages hardcover. Senior managers of most of the companies involved in moving goods or services from suppliers to end users would agree: their distribution channels are outdated and unwieldy, serving neither customers nor channel partners as well as they should - Price $23.10
  1. BestBookDeal to AssisT you financially.
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Click on the book pictures below for further information:

Thinking_out_of_The_Box

Thinking Out Of The Box

Competitors

Competitors

Brand_Asset_Management

Brand Asset Management

Rethinking the Sales Force

Rethinking The Sales Force

Crossing The Chasm

Crossing The Chasm

To_Reach_The_Clouds

Motivational - To Reach The Clouds

Market-Based_Management

Market-Based Management

Framework_for_Marketing_Management

Framework For Marketing Management

Disruption_in_The_Channel

Disruption In The Channel

Channel_Excellence

Channel Excellence

 

2:Self Esteem - I feel worthy, with and without love - Steve Parish Original Affirmations V1

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